is public knowledge that on Wednesday 1 September, Apple introduced a new catalog of products at its annual conference devoted specifically to the musical segment.
While Steve also introduced a new version (4.1) of iOS letting us see some of the characteristics of their future replacement (4.2), with 10 and iTunes revamped Apple TV, in this post I will focus on the new iPods to display the new features and also to share a bit about what they think some authors specialized in this regard.
The new 4th generation iPod Touch
A sum of these features is the inclusion of three-axis gyroscope, which together with the accelerometer will give the iPod the ability to detect the speed of the user's movements, and even the pace of rotation. This device also has the present processor Apple A4 in the new iPhone, which means more work capacity and lower power consumption. Finally, the new iPod also has two integrated cameras: a rear camera which has a dedicated microphone and light sensor for better images in the dark, with ability to record HD video at 720p resolution, and a front camera to make video calls.
So far, everything sounds good, but one can not help but notice that the rear camera has a resolution too poor, alone is 960 × 720 pixels for photos! So any pictures you take, is not going to be bigger than this:
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is much difference if we compare the resolution of the camera with iPhone 4, which is 2592 x 1944 pixels . The question immediately arises: Why is it so different resolution camera on the iPod Touch iPhone? My theory is this: I think Apple realized the consequences of the similarities between the two products were for the amount of sales. And I think in doing so, decided to make its flagship iPhone, and iPod Touch a product that resembles it, but more affordable. For that reason, to keep a low price while the difference between the two products is that (in my opinion) decided to sacrifice resolution camera and improved features of iPod that are more profitable. I refer to the following:
Retina Display = expands the market for applications, games, and makes better use of iBooks on iPod
= Front camera allows development video calling applications extend from the iPhone to the iPod and allows the inclusion of FaceTime on the device. In fact this model has a vibrating alert for Apple's video call application.
HD Videos = as above, also allows the extension of applications dedicated to the iPod, in addition to the application Apple iMovie.
Gyroscope = expands the market for applications, especially games and second, the augmented reality while enabling your Apple Game Center.
As you can see, Steve Jobs optimized the features of the iPod to be directly translated in profits from the market of applications. It is no coincidence that each hardware quality has improved a feature of Apple ready for use, either an application or service.
So to give the iPhone a central in iOS product catalog, and give the iPod Touch a low price, the camera resolution of this product remained precarious. Also for this reason is that this new iPod has no flash for the camera, much less the long-awaited 3G, at least in my opinion. What I do not understand is the lack of a radio tuner, or at least the possibility of using it. And the latter makes clear why people who dismantled the iPhone 4 components found within an FM radio tuner, even though Apple does not have an application to use and has not even made mention of it. However, it would not surprise me to discover that the real reason for the absence or virtual radio tuner has something to do with music applications (either players or radios online) available today.
end this review on the characteristics of the new iPod Touch, keep in mind that is sold in 8GB (229 dollars), 32GB (299 dollars) and 64GB (399 dollars). All have a battery offering up to 40 hours of audio playback and 7 hours of video playback.
The new 6th generation iPod Nano
smaller in size and multi-touch screen, the iPod Nano was the iPod that suffered most changes . While historically the form factor and features have changed much, has never been changed so drastically. Keeping your radio dial, its shape changed from rectangular to square.
This new model also has a clamp to attach the device to clothing or anywhere else you want and your operating system, although not iOS, has a similar interface that inherits several features of the .
However, not all good news about this new model: the camera has been lost, in an earlier model, and you can not play videos. Resolution has also been lost because the screen is smaller now, and by another level of detail may be noted that various colors have been lost before the end made Nano, which gave more variety of finishes.
What motive could be behind this loss of skills? Market positioning, Rene Ritchie says TiPb. He said the lack of video on the new iPod Nano is Apple saying "if you want a good video player will have to buy the iPod Touch." And as for him, this move makes sense in business terms, I can not help saying that I agree and I contribute my grain of sand is also saying that for the same reason that the camera is absent and thus has lost screen resolution.
And in my opinion, the same distance that Apple wants to create between the iPhone and iPod Touch, I want to play between this and the iPod Nano. Market issues, namely: who has enough cash, you now have a good reason to be passed from the Nano to the Touch: the latter has the camera and the screen lacks the first, plus many other interesting features. And while the Nano has become more attractive to people who want a device Apple multitouch and yet not have the resources to get an iPod Touch.
In a more graphic, what Apple intends to produce a scaled :
Making those who bought the iPod Touch, now buy the iPhone.
Making those who bought the iPod Nano, now buy the iPod Touch.
And probably, too:
Making those who bought the iPod Shuffle, now buy the iPod Nano.
Which brings me to the third new model iPod, but not before mentioning that the iPod Nano (also dubbed by some as the iPod Nano Touch) is sold in 8GB (149 dollars) and 16GB ($ 179 .) Both models offer up to 24 hours of audio playback.
The new 4th generation iPod Shuffle
If the new iPod Nano generated negative perceptions among some users of previous generations, the new iPod Shuffle was exactly the opposite. Was the model that made him think more than one "Apple listens to users" as keeping the small size, he returned to add the buttons that they missed those using the 3rd generation models. In addition, he joined a clamp to make it easier to transport, especially for athletes.
To put it another way, maintained the small size and voice information of the third generation, and turned the form factor and buttons of the second. A good decision, which makes the iPod Shuffle a small, easy to use and above all, cheap. Modifications to this model through the years charge a little more sense now as to this new generation, the former appeared to have little to do with each other.
selling for $ 49 with a 2GB capacity, this model offers 15 hours of audio playback.
What to see in general, so far, is that while the iPod Touch was always on the same line, simply by adding new features that already had, the Nano and Shuffle models were those that suffered most changes through the years. And it is this reflection which point the title of this post. With just see the next picture, you can see what I mean
According words Applesfera Miguel Lopez, it seems that Apple had been experimenting with the iPod Nano and Shuffle, trying their luck in the market and collecting feedback from users to incorporate changes in subsequent generations. As we explained, this is because the company is more important to care for IOS devices, as it is from where people access the App Store. As for iPod models that do not have iOS, Miguel Lopez tells us
"I do not intend to bet that Apple put an end to that range, and also end up with a good sector of potential customers, but I think Apple has set the record straight with the iPod Touch and do a bit what you want with the rest of the range, as if he were Hobbys to Apple TV. "
While I agree with his words, it is important to note that Apple has no Hobby: whenever there is any strategic reason behind any action you perform on their products. In this case, not only is caring iOS products, but clearly is pushing consumers to buy these devices, by climbing I mentioned earlier. Anyone who wants an iPod with camera and video playback, will have to buy an iPod Touch. Who experience this year mutitáctil interface of the new iPod Nano, iPod Touch will probably buy one later, whenever you wish to renew the product.
Multitouch, IOS. That is the challenge of Apple. I do not think it's a coincidence that the only thing players are left without multitouch side. The iPod Classic for not seeing an update, and the iPod Shuffle for not having large advertisements in the Apple website as do the other two models. As you can see, it looks to increase sales of devices with IOS. And that is because where there iOS, will be the App Store, which translates into gains for the following:
is with this in mind, I'll tell you what I think about the future of the iPod Classic. For me, the options are two: either make it an IOS device, or simply stop producing it, and honestly I see more likely the latter. I say this because to have iOS must have touch screen, and this is already the iPod Touch.
So, it is clear the direction of Apple iPad as iOS home computer, iPhone as ideal handheld and iPod Touch as a product iOS accessible. The iPod Nano and Shuffle still retain his title of market experiments, this time taking the second as low-end product and the first as the midpoint between the players pocket and IOS devices.
are actions that despite the views that arise between users and enthusiasts have much sense in terms of business, which is not surprising. After all, Apple is today Today the corporation that perfectly represents the aspirations of any capitalist enterprise. And do not think it coincidence that it is a U.S. company.
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