On Wednesday HP introduced its new range of mobile devices, giving you that speak to the media specialist for the innovations presented. A Smartphone with a Dual-Core 1.4Ghz, a midrange version of it, and a tablet able to make video calls, which communicates with the other two mobile computers wirelessly to share content and brand printers to print documents without connecting cables. In other words, did not sell a product, sold an ecosystem. And they did the best Apple style.
not get me wrong, in fact, I feel quite bad imitation. Apple certainly grew a lot at first because of ideas that were not originally theirs, let alone Microsoft. The problem arises when (talking about Microsoft) the imitation is poor. Is it the case of HP? In some of their products if, in others to be seen.
what Leaving was the presentation yesterday, and taking into account other HP products, an example of shoddy imitation is the HP TouchSmart 610. PC all-in-one iMac style, which fails for three basic things:
1 - The design is aesthetically clean, while the iMac seems just a screen, the TouchSmart actually denotes that it is a CPU behind a screen. And the "backpack" is wrong. Very.
2 - Building materials: cheap plastic. Is horrible, has no comparison with the finish of the iMac.
3 - Operating system: Windows 7. Not that I have anything against the latter Microsoft OS (although there are many people who do), but they sell a PC with the same operating system as have many others in the competition, some cheaper, others perhaps more powerful, and probably even the same PC that has the "old "the prospective buyer intends to replace, will pull the product off. Apple sells a different experience from hardware to software, HP provides a PC instead touch to otherwise use "the same OS as usual."
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| The HP TouchSmart 610: thick plastic |
Obviously, one can say that the point for HP is selling a touchscreen PC, while Apple (Why now?) Sells PC's whose interaction remains Keyboard and Mouse (or Trackpad). However, although it is HP who has them on sale, Apple was the first company that was developing in the table the idea of \u200b\u200ba PC with a stand capable of adopting a landscape approach to be more comfortable using the screen Touch. In fact I've written an entry about in this blog, in August last year.
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| mid | last year
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| HP Product submitted by the 8 / 2 this year |
then, HP already had a range of all-in -one to the iMac, Windows 7 and touch screen. But it seems that the few sales, along with Jobs said the discomfort in front of functioning with a vertical touch screen, HP brought in to mend, not without taking its solution provided by Apple.
But what is really striking is that HP does not copy Apple products as it did with PCs All-in-one, or its range of notebooks Envy (The irony!), But it actually begins to anticipate what is rumored to be the future plans of Cupertino. A good example is the PC Touch with tilt of which I spoke earlier. But another, even better, is precisely the range of devices announced by HP this past Wednesday .
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| Left, the Right MacBook Pro its clone, the HP Envy 13 |
From e-mail client whose interface is identical to iOS client, to the promotional images for the best Apple style, the presentation and the products were very similar to what Apple came by so far, and even similar to what is expected to do in the future, which leaves room for doubt about how legal sources are informants HP. In sum, the similarities were:
Keynote: obviously I'm starting with the most mild. Apple does not have exclusivity on the idea of \u200b\u200ba conference to present a new product, but since HP copied therefore believe that at least could have sought another way to conduct your presentation.
Images Promotional: minimal with the product name and a phrase marketers, that is ... 100% Apple. A good example is the first image that illustrates this post: anyone familiar with the apple must have felt, minimally, that sounded like that on the other hand .
Website design: go to the website of Palm , Clik any of its products, and you will see how to present their features has a very to Apple. I think it definitely could have done differently, given almost embarrassed.
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| Palm | | | | |
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| Apple Website screenshot |
Ecosystem: while other companies sell products, Apple has a good time selling an ecosystem. The new iPhone and iPod Touch for example, allow users to communicate with them via FaceTime. These two, plus the iPad, and Macs, multimedia content can be sent to each other and to a TV equipped with Apple TV wirelessly. Also iTunes manages the transfer of files between computers and iPods iOS to a computer or vice versa. In sum, the full range of Apple computers has features that enrich the user experience with features allowing them to communicate with each other.
Since Apple is a company that from the beginning is devoted to information technology, was always at an advantage over others by having their own computers (and programs) with which to reconcile their other products. I agree that, although there are a lot of notebook and tablet that threatens to change the paradigm of computing and the PC out of the environment, today's desktop computers are still necessary, if only as a major stockholder of data (documents, files multimedia, etc). HP, however, another company dedicated to the computer, decided to go long in the business of smartphones, and now that of the tablets. Not without inspiration from Apple and offer a wide range of products compatible with each other: HP veer, Pre 3 and TouchPad. But as if that were not enough, he also dared to proclaim WebOS printers and computers, among which obviously is expected compatibility.
These products, the ecosystem still exists. However, HP did well to announce it, because like anyone who buys an Apple product, who buys a computer with WebOS feel like you are doing more than simply buy a gadget:'re buying support, access to extra features from several other teams the same brand. In my opinion, if HP does things right, spent Wednesday that it could be the first major step in a worthy competitor to Apple (I mean, not even Android ecosystem can offer such equipment). And competition is always good.
UI OS: WebOS we agree that much has to do with IOS, especially the user interface. It was ever thus, is not entirely the fault of HP. Even WebOS many refer to as "an interesting mix of IOS and Android." However, the similarity was carried a step further by redesigning the mail client of the way they did. Personally I would not look bad, in fact, make those who are still waiting for the miracle in Ios (the decent reporting system) to see that this is possible without losing the ease of use that characterizes the Apple OS. Naturally, it becomes a good option for those who want a harmonious and interesting mixture between the two most successful mobile OS market. (Note that WebOS is more than that, I will detail later in this post * ).
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| apologize for the quality of the image, I got one that best illustrates the UI of mail clients t |
Air Print: HP promised functionality that would enable the TouchPad send files to print wirelessly to the printer models from the brand that support this function. No way, Apple implemented this feature less than a year ago.
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| HP proposal. Below, the Apple. |
Tablet Design: not the same, but much like the iPad. Other distinguished learned enough in the design, Xoom and Motorola, although it is one of the most similar, is distinguished from the iPad to have a horizontal design. You can not say the same about HP TouchPad. Again, I see that this is necessarily bad. IPad design I like, and if I could change anything it would be just the start button (today today, it would remove). See the HP tablet is almost like seeing the iPad 2 that it was rumored, might not have that button. Although I sorry? That is not the only aspect in which the TouchPad is about the rumors of what would be the next tablet from Apple.
NFC: explained what is the NFC in [ this post ] happened so long and I'll explain what is important. As I mentioned earlier in the post linked to, there are rumors that the next iPhone might have an NFC chip to communicate with other Apple hardware. Clearly, HP is ahead with its characteristic "Touch and Share", which makes use of NFC for exchanging content between the TouchPad and the Pre 3. See the video feature automatically made me think what could have been the NFC between 2 and iPhone iPad 5. Also this case is not strictly a step towards Apple as well as other companies like Google and Nokia are experimenting with NFC chips.
Veer: this is the most doubtful, which led me to put the title of the post and that, if confirmed, practically demonstrate that information from HP about Apple's plans did not come from simple "leakage." I agree that, at least to my knowledge, rumors of Apple working on a version of "mini" of the iPhone, began to circulate after HP introduced its new range of products. This indicates that if they were actually those of developing Cupertino midrange version of its flagship product to expand and compete in another segment of the mobile market, Apple minimally anyone in selling information to competitors.
Too? In September 2009 Nokia introduced the N97, a slightly smaller and cheaper than its big brother the N97. A few months later, Sony Ericsson introduced the Xperia X10 Mini, a pocket version inspired by the X10 model. Contrary to what may seem, the rumors said it was Nokia who really took the idea of \u200b\u200bSE and hastened to present earlier. Which makes sense: no one can be to develop a cell phone and have it ready in two to three months. So if in June Apple iPhone mini, we know that HP is not playing fair. One would say that nobody cares. Happen but I do not think Jobs is left with his arms crossed .
Beyond what, for now I'll take the liberty to discuss that is what HP would have to incorporate the philosophy of Apple in my opinion, and vice versa. After all, if they are to engage in Cupertino emulate, at least do it right right?
Construction materials: no comparison between the metal finish iPad, and bright plastic TouchPad. Should give more importance to building materials. Xoom Even Motorola seems to have a better quality finish that HP tablet .
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| plastic finish HP TouchPad. Below the metal finish |
Design: emulate Apple but they do badly. Base copied ideas and designs, but do not resolve well the important details. I limit myself here to refer to the products I mentioned: the Envy notebook and the HP TouchSmart. Not only have lower quality materials, but little thin design makes them less points against a team of Apple. I think it's an issue that should be taken more seriously, since much of the success of Jobs and his people is precisely because their products have attractive designs.
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| On the left, the HP TouchSmart. On the right, an iMac. Clearly the design of the latter is much more accomplished |
physical keyboard: I'm sure it's a plus for many, and is a flagship property of Palm. But I think at this point, and not a few who have experience with virtual keyboards, which have Swype customizations and applications that make the user gets used to them more easily. With this in mind, I think it should be encouraged to launch a model without a physical keyboard. Achieved to a smartphone lighter, thinner and likely to take some space to put better parts (and I say this because I noticed that the Pre 3, having a dual core 1.4Ghz processor, having 512MB of RAM just to provision) .
Speakers: placed in the back of the phone is wrong, plain and simple. One team always puts the screen up, so the sound is low on power and even a bit distorted speakers plugged into the surface against which it is supported. Ideally, like Apple (and other companies like Nokia) placed the speakers on the telephone base, as well as on the front above the screen. HP even run with the advantage that they have absolutely no connector on the bottom, so that the speaker may be larger.
Timing: custom Apple has announced a product ready for sale to the public is one of the things that not only HP, but all other companies should take an example. One of the worst cases, speaking of other corporations, was the Nokia N97 which announced in September 2009 but she released only in June-July 2010. HP in this case had the products, but only would be going on sale "during the winter." If you ask me, is a long time that between the announcement and the arrival on the market. And with so many competitors (Motorola, Samsung, BlackBerry, the very Apple ...) I think it would have been better to wait a little longer, polish the product (eg TouchStone not have a final version of the OS) and file a month before its release. After all, products that were released before the announcements of Apple about the iPhone iPad 2 and 5, are likely to remain in the background. Not only because it is expected that in the case of major announcements, but because the time between the announcement and the arrival to the market for Apple products is little.
Up here, the criticism towards HP. However, as I passed * , Apple also has things to learn from the people of Palm (yes, the Palm division within HP) several of which were implemented by Jon Rubinstein long before it was bought.
Touchstone: honestly do not know the charge rate through this device, but being able to charge the battery in a computer without having to connect cables I feel great. The obvious advantage of the Apple docks is that not only charges the battery but also connect to the computer with the computer to share content. But if, say, iTunes had a way wireless synchronization, then would not need the cables and the idea TouchStone to an Apple would make little sense.
Task Manager: this point is coupled to the former. I think it would not hurt a better task manager, one that allows switching between applications, or close the same in a more comfortable than currently provided. Putting aside the grotesque are the gestures, the transition between applications shown in the video I mentioned earlier, it looks much better than the current OS. I think it's a good idea if you find a way to deploy the iPhone (again, here is the link to the previous point). But in case you are not successful, WebOS cards are a great idea that many would appreciate to see implemented.
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| TaskSwitcher * , an app that emulates the task manager |
Notifications: iOS What user would not want a decent reporting system? The webOS is a good example to follow, even the Android is good compared with that currently owns the iPhone. And while today there are applications such as Notified (via Cydia) allowing somehow overcome the problem, obviously the ideal would be a notification system like the people integrated into the OS.
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| * , an app that manages the notifications of the way, we would like, you do iOS |
aside speculation and hope, hope that HP can become a worthy rival to Apple, and competition that innovations emerge as interesting as we have been showing so far.
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| iPhone Nano, anyone? |
* Via Cydia. Jailbreak required
Slevin Many thanks to you always drink from data.
Thanks to Eugenia and Philip gave me a hand.
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